

Erik G Maldonado Ríos
Marketing / Publicidad / Relaciones Públicas
Sobre Erik G Maldonado Ríos:
I am a results-oriented marketing professional with expertise in digital marketing strategies, campaign management, and data analysis. My unique blend of technical and marketing skills enables me to deliver innovative, data-driven solutions to complex challenges.
With a solid foundation from three years of Computer Engineering coursework, I leverage programming and systems analysis knowledge to optimize digital tools and craft impactful campaigns. Currently pursuing a Master’s in Digital Marketing at Universidad del Sagrado Corazón, I am refining my expertise in SEO, SEM, social media strategies, and digital analytics to stay ahead in today’s competitive landscape.
My career spans roles in customer relationship management, analytics, and marketing support, where I’ve developed a track record of improving processes, driving growth, and enhancing client engagement. Notable accomplishments include designing simulated Google Ads campaigns that increased visibility by 30% and conducting marketing research that provided actionable insights for small businesses.
Passionate about innovation, I excel at integrating technical solutions with marketing strategies, making me an asset for organizations looking to drive growth and transformation. Whether in technology-driven or traditional industries, my mission is to create campaigns that resonate with audiences and deliver measurable results.
Let’s connect to collaborate and explore opportunities to advance marketing through creativity and technology.
Experiencia
I am a marketing professional with a Bachelor's degree in Marketing and a member of the American Marketing Association. I have extensive academic experience in marketing, including coursework in Digital Marketing, Marketing Research, Product Management, Global Marketing, and Integrated Marketing Communication, among others. These experiences were enriched through case studies, scenario-based projects, and guidance from industry-experienced professors.
Currently, I am pursuing a Master's degree in Digital Marketing at Universidad del Sagrado Corazón, further solidifying my expertise in cutting-edge marketing strategies and digital trends.
I bring a strong analytical background and a creative mindset to every project, complemented by hands-on experience with marketing tools and technologies such as Office 365 and MAC OS. My passion lies in crafting impactful marketing strategies that connect brands with their target audiences and drive measurable results.
I also have a professional connection to the corporate sector, with experience in marketing-related opportunities at my current workplace.
Educación
I hold a Bachelor's degree in Marketing, which provided a strong foundation in various facets of marketing, including Marketing Management, Digital Marketing, Global Marketing, and Product Management. Throughout my studies, I developed expertise in areas such as marketing research, integrated marketing communication, and contemporary strategic marketing. These courses equipped me with practical skills and theoretical knowledge to analyze markets, craft effective strategies, and communicate with diverse audiences.
Currently, I am pursuing a Master's degree in Digital Marketing at Universidad del Sagrado Corazón, further advancing my skills in digital trends, analytics, and innovative marketing techniques to excel in a technology-driven marketplace.
Additionally, I have complemented my education with training in business communication and information technologies, including Office 365, Windows, and MAC OS, ensuring I am well-versed in the tools essential for modern marketing professionals.